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I wanted to make something better. I wanted a clothing line of my own. By athletes, for athletes.
Plus, many of you circles have been begging me to make some good clothing. So my team and I finally did it.
We did several trials. Lots of samples, lots of testing on fit and fabric. We settled on something that you would have seen me wearing in some of my videos.
I didn't want to put out something I wouldn't wear myself. You all know me—I pride myself on my relentless pursuit of honesty and always going harder than last time. I ALWAYS give you the BEST I've got.
These are the first products I have designed and developed from scratch in clothing and I'm just getting started.
This isn't your average print-on-demand tank that everybody and their mother has. We picked the fabric, designed the shape, the feel, customized the graphics and printing that is of a standard that won't run off after a few uses or washes. It's not like the cheap stuff that cracks or fades easily. It's literally fused to the fabric.
Super excited and can't wait for you guys, gals, and circles to wear it.